Founder and CEO of Quality Service Marketingand author of the concise and very hands on book Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, Sybil Stershic describes the key marketing tools for building engagement in non-profit organizations. Sybil Stershic provides the strategies and techniques for strengthening the organizational mission through enhanced marketing, brand enhancement, and personal engagement. Sybil shares ideas for improving the non-profit customer experience, and for engaging staff and volunteers to improve the organizational image and brand. Sybil offers advice for engaging and aligning actions with the organizational mission and for getting all stakeholders on the same page. Learn how to build relationships between staff and volunteers to ensure that the non-profit becomes a point of connection and engagement for all.
Sybil Stershic is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, October 25, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Founder and CEO of Quality Service Marketingand author of the concise and very hands on book Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, Sybil Stershic describes the key marketing tools for building engagement in non-profit organizations. You will learn:
* Why marketing and branding are important for non-profit organizations
* How to market effectively to all non-profit audiences
* How to engage staff and volunteers to implement the mission
* How to create and execute an effective non-profit marketing plan
Sybil Stershic is a respected thought leader on engaging employees through internal marketing, Sybil Stershic is the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care (WME Books 2007). She shares her expertise on her Quality Service Marketing blog, where she also interviews other experts and provides insight into the best ways to gain share of mind, share of heart.
Sybil is an accomplished speaker and business professional who helps service providers strengthen employee-customer relationships. She founded Quality Service Marketing in 1988, specializing in internal marketing and mission-focused/customer-focused staff development. She also teaches marketing fundamentals and conducts workshops nationwide for nonprofit and corporate managers.
In addition to her professional work, Sybil has been active as a volunteer leader in local and national nonprofit organizations, including serving as Chairman of the American Marketing Association.
My book review of Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits by Sybil F. Stershic.
My book review of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care by Sybil F. Stershic.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Founder and CEO of Quality Service Marketingand author of the concise and very hands on book Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, Sybil Stershic describes the key marketing tools for building engagement in non-profit organizations. Sybil Stershic provides the strategies and techniques for strengthening the organizational mission through enhanced marketing, brand enhancement, and personal engagement. Sybil shares ideas for improving the non-profit customer experience, and for engaging staff and volunteers to improve the organizational image and brand. Sybil offers advice for engaging and aligning actions with the organizational mission and for getting all stakeholders on the same page. Learn how to build relationships between staff and volunteers to ensure that the non-profit becomes a point of connection and engagement for all on Blog Business Success Radio.
Labels: Blog Business Success Radio, Blog Talk Radio
Source: http://blogbusinessworld.blogspot.com/2012/10/sybil-stershic-share-of-mind-share-of.html
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